SCHOOL
HEALTH® ACHIEVES INTERNATIONAL DISTINCTION FOR POWERFUL AD
Hanover
Park, IL - School
Health® Corporation recently achieved international distinction for
its powerful ad that communicated the product message with a true-life story
and emotional appeal. Highly regarded in the advertising industry, The Communicator
Awards chose the “I’m Living Proof” ad based on its outstanding
quality, creativity and resourcefulness.
“I’m Living
Proof,” created by marketing communications agency HealthInfo,
promotes automated external defibrillators (AEDs) and features a 15-year-old
boy who was resuscitated with an AED after sustaining a sudden cardiac arrest
on the basketball court. The ad is one component of a comprehensive communications
program designed to educate the school health market about the importance
of public access defibrillation.
“Craig, the teenager we featured in the ad, was literally brought back
from the dead with an AED,” said Susan Rogers, president of School
Health® Corporation. “To be able to offer our customers such an
important life-saving product is extremely rewarding.”
The Communicator Awards is an international competition that recognizes
outstanding work in the communications field. The awards serve as a benchmark
of excellence for the industry. More than 3,600 entrants competed in the
print category this year.
Located in Schaumburg, Ill., HealthInfo is a marketing communications company
that specializes in turn-key direct marketing and public relations programs.
Recognized for its excellent client service, HealthInfo is a division of
HealthInfo Direct LLC, a group of companies that offers an integrated approach
to direct marketing.
School Health® Corporation, Hanover Park, Ill., is the leading provider
of health supplies and vision and hearing screening instruments to schools,
public health departments and medical clinics. The company strives to educate
communities and professionals about various health issues that may affect
children.
Founded in 1950, School Health® Corporation achieved success by focusing
on the needs of its customers and by broadening its product line. Located
in Hanover Park, Ill., School Health® Corporation has a 50,000 square-foot
brick and mortar facility well equipped to fulfill orders generated through
its national sales force, direct mail catalogs and schoolhealth.com website.
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