Introduction
Train a little more. Go that extra mile. Give it your all and still have
enough at the end. Whatever you play, keep your body replenished and refueled
with Gatorade Thirst Quencher, Gatorade
Energy Drink or Gatorade Nutrition Shake.
They all put much-needed nutrients back in your body to help you achieve
peak performance when you need it most.

Product
Overview and Description
Some athletes want peak performance. You demand it. Gatorade Energy Drink
gives you the quick and sustained energy your body needs. With four B vitamins
and three antioxidants, this high-carbohydrate drink is up to the challenge.
Plus, when taken after activity, it can help with muscle recovery. Designed
for serious athletes to be used before and after exercise or for fuel during
the day.
Did You Know
Carbohydrate consumption
is essential to athletic performance, yet the body's capacity to store this
all-important fuel is relatively small

Product
Use and Procedure
Please
review attached usage guidelines as provided by Gatorade.

Features
and Benefits
As indicated above, there are many benefits that
result from using Gatorade Energy Drink. First, the Gatorade Energy Drink
helps athletes maintain an optimal daily carbohydrate intake, aids in glycogen
recovery for post-training and also good for pre-event training. Second,
it includes antioxidants that help protect the body against free radicals.
Third, the B-Complex vitamins are included as part of the daily diet and
in energy metabolism. Lastly, consuming Gatorade Energy Drink is a convenient,
delicious way to fuel your body!

Technical
Specifications
Gatorade
Energy Drinks are available in Wild Berry, Grape and Orange flavors.

Articles/Sales Brochures
and Manuals
Please
review the following literature as provided to School Health from Gatorade
and the Gatorade Sports Science Institute:
We've performed thousands of tests on athletes of all levels. The information
we've learned and assembled has helped us develop better products for athletes.
But more importantly, this information is helping athletes better understand
the importance of proper hydration and sports nutrition, so they can take
their game to the next level.
"ENERGY" DRINKS: HELP, HARM OR HYPE?
Leslie Bonci, M.P.H., R.D.
Director, Sports Medicine Nutrition
Department of Orthopedic Surgery and the Center for Sports Medicine
University of Pittsburgh Medical Center
Nutritionist, Pittsburgh Steelers
Pittsburgh, Pennsylvania
KEY POINTS
Many products marketed as energy drinks contain high concentrations of carbohydrate
and some caffeine.
Some energy drinks contain herbs, amino acids, protein, and other substances,
usually in such small amounts that they are unlikely to have any noticeable
effect on performance.
The content of some of these products may result in inefficient absorption
of fluid and nutrients from the intestine, with the possibility of gastrointestinal
distress.
Many energy drinks are quite costly and, because of their composition, are
not suitable for use by athletes. Athletes should be educated about these
products and guided towards other foods and fluids that will not pose potential
risks.
INTRODUCTION
Athletes who train hard and frequently often complain about "energy
drain" and fatigue. Because they are regularly reminded to consume
adequate fluids and fuel to minimize early fatigue and to maximize performance
and recovery, the concept of an "energy" drink-fluid and energy
together in one bottle-is very appealing. Having more energy can improve
one's capacity for work, a very desirable characteristic for all and especially
for active individuals. However, in addition to good hydration and sufficient
food energy, an athlete needs adequate rest, frequent meals or snacks, and
optimal consumption of carbohydrates to help feel energized. Moreover, there
are likely to be additional elements that cause fluctuations in various
neurotransmitters in the brain that can lead one to feel energized; these
elements may have nothing to do with either food energy or hydration status.
Other than water, most of the products marketed as energy drinks contain
carbohydrate and caffeine as their principal ingredients-the carbohydrate
to provide nutrient energy and the caffeine to stimulate the central nervous
system, but they may also contain a wide variety of other ingredients (Table
1). Athletes must be made aware that energy drinks are not appropriate substitutes
for optimal fuel and fluid and may have no bearing at all on how energized
they feel. In addition, athletes should be educated about these products.
For example, some energy drinks do not contain the stated ingredients (Gurley
et al., 2000), many are not cost-effective means of obtaining carbohydrate,
and certain products may actually impair athletic performance.
Why are these "energy" products so appealing to athletes? For
many athletes who need to juggle sports, careers, school, and personal lives,
squeezing in time for optimal eating and drinking is not a part of the athlete's
lifestyle equation. For these athletes, gulping, compensate for a perceived
deficiency in vitamins, minerals, herbs, or some other nutrient, boost endurance,
expedite recovery from exercise, burn fat, increase lean muscle mass, or
improve brain function. Unfortunately, most of these energy drinks cannot
deliver on such high expectations. This article will examine these products
and the claims made for them and will provide guidelines for advising athletes
about their use.
RESEARCH REVIEW
Ingredients Found in Energy Drinks
Carbohydrates
Most of the beverages sold as energy drinks contain a carbohydrate concentration
of at least 18 g/8 oz and usually more than 25 g/oz (Table 1). Such high
concentrations of carbohydrate-glucose, sucrose, maltodextrins, fructose,
and/or galactose-will slow the rate at which fluid is absorbed from the
intestine into the blood (Ryan et al., 1998) and will consequently impede
rehydration during exercise. For that reason alone, energy drinks should
not be ingested soon before or during physical activity when rapid replacement
of sweat loss is important. In addition, when consumed too soon before or
during exercise, these high concentrations of carbohydrate can cause gastrointestinal
distress; beverages with a high concentration of fructose can have a laxative
effect as well. Accordingly, energy beverages are not appropriate for consumption
shortly before or during any exercise performance that may be compromised
by a loss of body fluids in sweat or by digestive difficulties.
Likewise, energy drinks are not optimal beverages to consume during recovery
from exercise in situations in which rapid rehydration is critical. A well-formulated
sports drink would be preferable. Even when hydration during recovery is
not a major issue, only a few energy drinks contain enough carbohydrate
to provide the 50-75 g of carbohydrate recommended to be consumed within
15 to 30 minutes after exercise (American Dietetic Association, Dietitians
of Canada, American College of Sports Medicine, 2000). For most other energy
drinks, an athlete would need to consume many 8-oz servings of these expensive
drinks to meet this guideline.
Beverages that are rich in carbohydrate can be useful as part of a carbohydrate-loading
regimen, taking the place of bulky solid foods. When used for this purpose,
energy drinks that contain enough CHO should be consumed during the first
hour of recovery from exercise. For athletes who need to continue to ingest
liquid CHO in anticipation of a subsequent practice or competition, a properly
formulated energy drink can be consumed until about two hours before the
next practice or competition. This amount of time would allow for adequate
digestion and absorption of the carbohydrate before exercise begins.
In contrast to energy drinks, an effective sports drink is formulated to
provide approximately 14 g (1 teaspoon) of carbohydrate in the form of sucrose,
glucose, fructose (in small amounts) or maltodextrins in every 8 oz (240
ml) of beverage (Casa et al., 2000). In addition, electrolytes (sodium and
potassium) help drive the desire to drink (Nose et al, 1988; Wemple et al.,
1997) and may reduce or prevent cramping during or after exercise (Bergeron,
1996).
*The previous information was gathered from www.gatorade.com.*

Product Ordering Information
| SH
Catalog # |
Product
Name |
| 38131 |
Gatorade
Energy Drink - Wildberry |
| 38132 |
Gatorade
Energy Drink - Grape |
| 38130 |
Gatorade
Energy Drink - Orange |
|